Bill’s Blog

The marketing industrial complex

On his last day in office in 1961, President Dwight Eisenhower made a speech in which he warned the nation about the rising influence of what he called the “military-industrial complex.” As America’s top general in World War II and then as president, Eisenhower had seen firsthand how U.S. industrial manufacturing firms had turned our… Continue reading

Why do online marketers tell you to do one thing while they do the opposite?

It’s ironic (and telling) that most online marketers sell with in-person, relationship-based approach while they are telling businesses to try to reel in customers without interacting with anyone. Neil Ball and I talked about this disingenuous approach on The Entrepreneur Way podcast recently. Here’s a short sample clip from the show: Listen to the full-length… Continue reading

How online marketers use your brain against you

One of the things I dig into in “Clicksand” is how similar the concepts behind many online marketing tools are to those used in casino gambling. The dashboards and stats used for online marketing reporting are supposedly there to help business owners make better decisions, but in reality, many of the reports are just designed… Continue reading

Small lessons translate into huge results

Did you know marketing dashboards use the very same mind tricks as casino games to manipulate users? On the Dream. Think. Do. podcast, Mitch Michaels and I discuss how data leads companies to make assumptions that aren’t supported by reality, and how the lessons learned working in a small-town bike shop can apply to bigger… Continue reading

How we got into (and out of) the Clicksand trap

Rex Elliott is co-founder and partner at Cooper & Elliott, a law firm in Columbus, Ohio. He tells us about his journey to understand how online and digital marketing isn’t a one-size-fits all solution for every business. He shares the lessons he learned and the frustrations he and his firm experienced on the path to… Continue reading

Is your company a slave to the marketing process?

I’m really excited about how awareness is growing about the dangers and hypocrisy in online marketing, and I love it when I’m on a podcast and the host has stories of their own to share on the topic!  I had a great time exploring how business owners can avoid the pitfalls and get out of… Continue reading

Are you missing the signs of interest from potential clients?

“Dude, she is so into you.” “What? No way. Really?” “Yes, it’s so obvious.  Look at the way she’s looking at you!” It’s a standard scene from many a Hollywood TV show or movie: the clueless guy who doesn’t recognize the signs that the cute girl across the room is attracted to him.  Luckily, in… Continue reading

Who says a click is a good thing?

The click. It’s the basic building block of online marketing: clicking on ads, clicking to open an email, clicking on an article to read more, etc. Businesses that use online marketing often pour huge amounts of energy and creativity into getting people to click. But who says that getting a click is a good thing?… Continue reading