Using LinkedIn to increase intimacy rather than coerce customers

I spoke with Mikaela Hunt of the Columbus Chamber of Commerce on the #CBUZZ podcast about how many online marketing tools are designed to coerce customers into clicking and buying. The problem is businesses must continue to crank the volume for those tools to work. Here’s an example using LinkedIn on how to make sales by increasing INTIMACY, not volume:

And, if you want to hear the entire interview, check out these links:

iTunes: click here

Browser: click here