Clicks? Activity? Okay. But where’s the business?

I continually run into companies that are tool-driven rather than customer-inspired. They’re so enamored with the idea of the latest social or marketing gimmick, that they change their business to fit that tool. Geoff Nicholson and I talk about how online tools can get in the way of building an online empire. Here’s a preview:

For the full interview, check out these links:

iTunes: click here

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