Why your marketing dashboard could be misleading you

The people who designed online marketing dashboards did so knowing full well that data is addictive. They hook you with metrics and numbers and then use that fascination to distract you from what’s really going on with your business—they redirect your focus from sales and progress to activity. Stephen Woessner and I hashed it out on his Onward Nation podcast and here’s a quick preview:

For the full interview, check out these links:

iTunes: Click here

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