Companies should have a ‘relationship process’ as well as a ‘selling process’

Nancy Gaines

Instead of cranking up the volume and trickery with your online marketing strategies, consider incorporating a ‘relationship process’—a more genuine and effective method of business development. Nancy Gaines and I dug into the many ways companies are failing when they focus only on a sales process and neglect to systematically build and nurture relationships. Here’s a clip:

Listen to the full interview, where we talk about ways to start mapping out this process that will help you obtain new clients:

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