Small lessons translate into huge results

Did you know marketing dashboards use the very same mind tricks as casino games to manipulate users?

On the Dream. Think. Do. podcast, Mitch Matthews and I discuss how data leads companies to make assumptions that aren’t supported by reality, and how the lessons learned working in a small-town bike shop can apply to bigger companies. Find out why it’s better to build real relationships that lead to long-term success instead of just generating clicks that may nor may not help your business. Here’s a short clip from the show:

If you’d like to hear more of my conversation with Mitch, check out the links below:

iTunes: click here

Browser: click here